Digital Transformation Strategy
A Digital Transformation Strategy is a plan of action describing how a business must strategically reposition itself in the digital economy. As customer habits change so do the way winning businesses operate. They innovate, change operating and business models and leverage emerging technology.
Benefits of Digital Transformation:
- Digital transformation puts the customer at the center of everything: Thanks to WhatsApp, smartphone apps or pay-per-phone alternatives the shopping experience and the manufacturing processes can become even smoother.
- Real-time Data and Monitoring: The value of a specific supply chain, team, action or decision is no more guided by intuition, but by real-time data archived and organized by employees, who will create more connected, agile and goal-oriented teams.
- Meeting Customer Expectations: Customer expectations at all stages have become more achievable. Due to the online platforms, it is easier to access and convince targets, developing special actions or messages according to their emotions or step on the purchase funnel.
- Focussed Marketing Efforts: It optimizes and improves the relationship between brands and consumers, helps to make better marketing decisions based on target reactions and allows to have all the supply chain under control.